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Branding That Drives Business: Unlock Your Most Valuable Asset

March 5, 2026 8:30 AM - 10:30 AM (EST)

Description

Every business has a brand—whether intentionally crafted or not. Join us and discover how to clarify your brand, build a consistent foundation, and use AI to scale engagement and strengthen customer connections.


Topics Will Include:

  • Define your brand:

Understand what a brand truly is and uncover how customers currently perceive your business.


  • Build your brand:

Identify a clear process to clarify your message, differentiate from competitors, and create a consistent brand foundation.


  • Expand your brand — using AI to scale experience:

Apply AI to personalize engagement, strengthen customer connections, and maintain brand consistency across channels.


Complimentary admission is available for students who register using their student email. 


Keynote Speaker:


Debra Rizzi

President, Partner

Rizco


1st Panel:


Chris Casarona

Principal Advisor

 Creative Counsel, Inc.



Debbie Barnett

Founder and Creative Director

 Barnett Design, Inc.



Joan McGeough

Chief Marketing Officer

 DAK Group 


2nd Panel:

Donnalee Corrieri, MHA

Chief Communications and Marketing Officer

Bergen New Bridge Medical Center



Marcella Gencarelli

VP, Business Development Officer

 Spencer Savings Bank


Elizabeth Gearhart, Ph.D.

Founder

 Gear Media Studios

Pricing

Members: $85.00

Non-Members: $170

Students: Complimentary

Sponsorships: $500

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Contact Information

Commerce & Industry Association of New Jersey
Name: Torene Valerio
Email: tvalerio@cianj.org
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