Branding That Drives Business: Unlock Your Most Valuable Asset

Description

Every business has a brand—whether intentionally crafted or not. Join us and discover how to clarify your brand, build a consistent foundation, and use AI to scale engagement and strengthen customer connections.

Topics Will Include:

• Define your brand:

Understand what a brand truly is and uncover how customers currently perceive your business.

• Build your brand:

Identify a clear process to clarify your message, differentiate from competitors, and create a consistent brand foundation.

• Expand your brand — using AI to scale experience:

Apply AI to personalize engagement, strengthen customer connections, and maintain brand consistency across channels.

Complimentary admission is available for students who register using their student email. 

Keynote Speaker:

Debra Rizzi

President, Partner

Rizco

1st Panel:

Chris Casarona

Principal Advisor

 Creative Counsel, Inc.

Debbie Barnett

Founder and Creative Director

 Barnett Design, Inc.

Joan McGeough

Chief Marketing Officer

 DAK Group 

2nd Panel:

Donnalee Corrieri, MHA

Chief Communications and Marketing Officer

Bergen New Bridge Medical Center

Marcella Gencarelli

VP, Business Development Officer

 Spencer Savings Bank

Elizabeth Gearhart, Ph.D.

Founder

 Gear Media Studios